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PURPOSE

We believe we are here to live our lives to the fullest and make the world a better place as we do it. We aim to create quality apparel and accessories for your daily life, whenever, wherever, and inspire adventure and curiosity. Intentionally designing each piece aiming for versatility and timelessness, our color palette is interchangeable, and we source materials based on our highest standards of eco friendliness, durability and design. Behind all of this we believe in being better people and always doing our best to live a full life while being conscious and respectful of others.

OUR 7 GUIDING HUMAN PRINCIPLES

(in no particular order)

  • Be Kind. To Everyone.
  • Travel Often but travel respectfully and responsibly.
  • You only regret the things you don’t do.
  • Have and waste less so others can have more.
  • Be grateful.
  • Spend your time with family & friends, old and new.
  • Leave our earth better than we found it.

AND OUR PRODUCT DRIVEN PRINCIPLES

(in no particular order)

CONSCIOUS DESIGN

form, function, and environmental impact

SEASONLESS MINIMALISTS

simplicity and attention to detail

SUSTAINABILITY

who, what, where, how and WHY

CRAFTSMANSHIP

built for a lifetime of adventure

VERSATILITY

not so basic basics

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